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Drinks giant Diageo ends ‘broken’ Diddy partnership

Sean CombsIMAGE SOURCE,GETTY IMAGES

British drinks giant Diageo has ended its partnership with Sean Combs, known as Diddy, after the rapper sued the firm, accusing it of neglecting his tequila brand due to his race.

The company announced the move while responding formally to the lawsuit, which it asked to be dismissed.

It said Mr Combs’ complaints were false and defamatory and made in an effort to extract money from the company.

An attorney for Mr Combs said Diageo was trying to distract from his claims.

Diageo, owner of brands such as Johnnie Walker, Guinness and Tanqueray, said the relationship had been on the rocks since Mr Combs had failed to meet his promises to fund DeLeon Tequila, which they bought together in 2013.

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