Revealing Generations’ Favourite Stock Picks

New insights released this week reveal the most popular stocks according to each generation.

Financial trading platform CMC Markets reported in their Q1 Trading Report this week the most popular stocks amongst each generation from Gen Z to the Silent Generation.

According to the report, Tesla is the most popular stock with each generation. The Silent Generation see more success when it comes to stock trading than Gen Z. Apple and Amazon are the second and third most popular stocks, respectively, the firm said in a statement.

At a time when the attitudes of different generations towards investment and money has become a staple line of commentary, the data puts some specific details on the generalities.

Here is a breakdown of the most popular stocks according to each generation.

Silent Generation
The most popular stocks amongst the Silent Generation are Tesla, followed by Lloyds Banking, NVIDIA Corp, Apple, Barclays, Netflix, AMD, JP Morgan Chase, Rolls-Royce Holdings and Taylor Wimpey, the firm continued.

The Silent Generation is the most successful at trading according to CMC Markets’ report, far more than Generation Z due to the fact that the Silent Generation is more likely to hold stocks. What’s more is that the Silent Generation is the only generation to have Rolls-Royce Holdings among their most popular stock, which is the stock that rose the most in the UK in the first quarter. They are also the only generation not to have Amazon among their most popular stocks, the firm said.

Baby Boomer
The most popular stocks amongst Baby Boomers include Tesla, followed by Apple, Amazon, Alibaba Group, NVIDIA, Meta Platforms, Lloyds Banking, Microsoft, Alphabet and Barclays.

The Baby Boomer generation follows similar patterns to the Silent Generation, with banks, Lloyds Banking and Barclays PLC ranking among their most popular stocks, the firm said. They are also the oldest generation to trade Meta Platforms.

Generation X
The most popular stocks among Generation X include Tesla, followed by Apple, Amazon, Alibaba, NVIDIA, Meta Platforms, Microsoft, Alphabet, Coinbase Global and Credit Suisse.

Generation X is the oldest generation to have a cryptocurrency platform among their most popular stocks – Coinbase Global. They are the only generation to have banking firm Credit Suisse among their most popular stocks, the firm continued.

Millennials
The most popular stocks among Millennials are Tesla, followed by Apple, Alibaba, NVIDIA, Amazon, Meta Platforms, Alphabet, Microsoft, Coinbase Global and NIO.

Millennials are the only generation to have car manufacturing company NIO Inc among their most popular stocks. Beside the Silent Generation, who do not have Amazon among their most popular stocks, Millennials have the stock at the lowest ranking of any other generation, the firm said.

Generation Z
The most popular stocks among Generation Z include Tesla, followed by Apple, Amazon, Meta Platforms, NVIDIA, Microsoft, GameStop, Coinbase Global, Netflix and Alphabet.

Gen Z is the only generation to have a ‘meme stock’ among their most popular stocks – GameStop. However, Gen Z and the Silent Generation are the only generations that have streaming giant Netflix among their top stocks of the first quarter, the firm said.